As many as one in four Australian children may experience undiagnosed eye conditions without realising, thus affecting their ability to navigate the world and learn in the classroom. These issues are even further exasperated in rural, remote or low socio-economic areas of Australia. Australia’s National Eye Health Survey in 2016 found that 90% of these issues are preventable, pointing to a lack of access to eye health services. EYE2U is a health startup that engages at-risk Australian kids and their families to access eye healthcare services.
Branding and Identity, Business Strategy, User Research, Pitching