UNSW approached me with a brief that required a collection of 36 branded visual assets to be embedded in their weekly student email campaigns. They were concerned that their current newsletters consisted of tired and ‘random’ images and gifs as visual aids to their newsletter copy, which looked unprofessional and did not connect to the university's core brand. The series of bright and playful illustration assets better relate to UNSW's core student audience and their brand. The complete illustration library consisted of 36 different pieces, each representing a different topic that could be selectively used in the newsletters.
Branding and Identity, Digital Illustration